RV Owners Are A Perfect Market For Your Business
There are two primary types of Recreational Vehicle (RV) owners, each with distinct lifestyles and needs. The first group consists of individuals who enjoy the freedom to explore and travel on their own terms. These RV owners cherish the ability to create their own itinerary, bringing the comforts of home, including their pets, along for the journey. They often seek out state and national parks, along with less-traveled destinations, as they enjoy the adventure of discovery and the flexibility that RV ownership provides.
The second group is made up of full-time RV dwellers. For some, RVs provide affordable housing in desirable locations, allowing them to live out their dream lifestyle. Others love the ability to travel to new places, changing their surroundings with the seasons. Many appreciate the simplicity and freedom that comes with the minimalistic lifestyle RVs offer. Whether it’s by choice or necessity, full-time RV living appeals to a diverse range of people.
Both types of RV owners represent a valuable market for businesses offering products, services, and experiences that enhance their RV lifestyle. From outdoor gear to home essentials, RV owners have a wide array of needs. Whether they are adventurers or full-time dwellers, reaching out to them with the right marketing message is key. Our comprehensive RV owners list provides the essential contact information to connect with this dynamic audience and grow your business.
More People Are Buying RVs Every Year
RVs are rapidly gaining popularity across the United States, with 11.2 million households currently owning an RV and 9.6 million expressing a strong interest in purchasing one within the next five years. Between 2001 and 2021, RV ownership increased by over 62%, reflecting a significant shift in American travel and living habits. In 2021, the RV industry was valued at $33.95 billion, with projections estimating it will reach $59.16 billion by 2027, growing at a compound annual growth rate (CAGR) of 9.7%. This surge in demand is largely driven by the growing appeal of outdoor activities such as camping, which has become a more mainstream pastime. Millennials are particularly drawn to RVs, with trends like van life and off-grid living gaining momentum through social media. Moreover, RVs are increasingly seen as a viable, affordable housing alternative, offering flexibility and freedom in the face of rising housing costs. Advancements in technology, including solar power, satellite communications, and the rise of remote work, are also fueling interest, making RVs more practical and sustainable for modern living. As these trends continue to evolve, the RV market is poised for even greater expansion.
Valuable Demographics Of RV Owners
The majority of RV owners are aged 55 or older, with 34% falling within the 18 to 54 age range. A large portion of RV owners are retired, as only 30% maintain full-time employment. However, there is a notable shift occurring as younger generations, particularly Millennials and Gen Z, rapidly emerge as the fastest-growing segment of new RV owners. Currently, 22% of RVs are owned by adults aged 18 to 34, reflecting this trend. Interestingly, 77% of RV owners live in households without children, highlighting a preference for the flexibility and freedom that RVs offer to a broad range of lifestyles. RV ownership is relatively balanced by gender, with 59% of owners being female and 40% male. Financially, RV ownership tends to align with a comfortable lifestyle, as 54% of owners report a household income above $65,000, reflecting a strong purchasing power within this market.
Geographically, states like Indiana, California, and Texas lead in the number of RV owners, while specific states such as Alaska, Delaware, Montana, New Hampshire, and Oregon have become popular for RV purchases due to their tax-free status. On average, RV owners use their vehicles for approximately 20 days annually. Within this group, 39% are classified as casual campers, while 33% identify as family campers. A small but significant portion, about 1.5%, live in their RVs full-time, with 70% of these full-time RV residents being women. This demographic shift is reshaping the RV industry, with a notable increase in ownership among younger generations and women, influencing product design, marketing strategies, and the overall RV market trajectory.
RV Owners Are An Ideal Target For Many Industries
Beyond RVs, RV Owners need many goods, products, and services across a variety of industries.
Here are just some of the industries that will benefit from our RV owners list.
Insurance
All U.S. states mandate a minimum level of liability insurance for vehicle owners, with most RV owners opting for policies that include property damage (PD) and bodily injury (BI) coverage. For those who live in their RVs full-time, comprehensive (comp) and collision (coll) coverage are highly recommended. This combination, known as “full coverage insurance,” offers extensive protection, ensuring peace of mind in various scenarios, from accidents to natural disasters. Additionally, many RV owners choose valuable add-ons, such as uninsured/underinsured motorist (UM/UIM) coverage, which provides protection in case of an accident with a driver who lacks sufficient insurance, as well as medical payments (med pay) to cover healthcare expenses resulting from a collision. Other popular options include roadside assistance for emergency situations, vacation liability for coverage during trips, personal effects coverage for belongings inside the RV, and towing coverage to handle vehicle transportation in the event of breakdowns. These comprehensive policies help safeguard RV owners and their lifestyle, ensuring financial security while on the road.
Travel And Tourism
RV owners are passionate about travel, seeking out the freedom to explore the great outdoors and visit unique destinations. They are particularly drawn to natural wonders found in national parks, state parks, and national forests, where they can immerse themselves in breathtaking landscapes. RV owners also appreciate a variety of accommodations, from well-maintained private RV parks to accessible public sites, allowing them to stay in comfort while on the road. Additionally, these travelers enjoy discovering charming towns and quirky roadside attractions, adding a sense of adventure to their journeys. For tourism companies, RV owners represent a highly valuable demographic, as they often have their travel logistics already covered. This makes them ideal targets for offering unique experiences and packages. Adventure tour companies can also tap into this market, especially those catering to toy hauler owners who combine their love for travel with outdoor recreational activities like off-roading and extreme sports, creating a lucrative niche for businesses in the tourism and adventure sectors.
Trucks And Other Towing Vehicles
RV trailer owners require vehicles that are capable of towing, and these vehicles are often large trucks with high towing capacities. In addition to trucks, SUVs and Jeeps are also popular choices for towing, especially for those who enjoy off-road adventures. To facilitate towing, vehicles must be equipped with hitches, which are necessary for securely attaching the trailer. Auto dealerships, particularly those that specialize in vehicles with robust towing capabilities, can greatly benefit from targeting this demographic. By offering tailored solutions for RV owners, such as tow-ready trucks and SUVs, dealerships can capitalize on the growing demand for towing vehicles within the RV community.
Navigation Devices
When RV owners are on the road, they rely heavily on navigation tools to guide them to their destinations. The most commonly used tools include in-dash navigation systems and smartphones, which offer real-time mapping and turn-by-turn directions. However, RV owners who venture off the beaten path or explore remote areas without cellular service often turn to satellite-based navigation technology. This allows them to stay on track even in places where traditional GPS or mobile networks may not reach, ensuring they can safely navigate through less-traveled routes and enjoy their adventures without the worry of losing signal.
Off-Grid Technology
Off-grid technology, such as water filters, solar panels, and signal antennas, is highly sought after by RV owners, especially those who value independence and sustainability. Millennials, in particular, are drawn to these innovations, with Class B campervans being a popular choice among this demographic due to their compact, self-sufficient design. Toy hauler owners also appreciate off-grid solutions, as these technologies help them maintain essential amenities while stationed at base camps. In addition to solar power and water filtration, RV owners often seek eco-friendly alternatives like composting toilets, gray water systems, and other green technologies, ensuring they can enjoy a comfortable, environmentally-conscious lifestyle even when off the grid. This demand reflects a broader trend toward self-sufficiency and sustainability within the RV community.
Internet Accessibility Technology
Full-time RV owners, particularly those in the growing group of remote workers living in campervans, rely heavily on stable and reliable internet connections. This need has driven the popularity of satellite internet, cellular internet equipment, and signal-boosting antennas. These technologies are essential for remote workers who require seamless connectivity while on the move, allowing them to maintain productivity from virtually any location. Hot spots are also commonly used to ensure access to high-speed internet, even in more remote areas. Given this demand, internet service providers have a unique opportunity to target RV owners, many of whom use multiple providers to guarantee broader and more consistent coverage. Offering specialized plans or bundles for RV owners can be an effective way to tap into this mobile market, meeting the needs of individuals who need dependable connectivity no matter where they travel.
Outdoor Outfitters
RV owners are passionate about embracing the outdoors and often invest in a variety of outdoor vehicles and recreational equipment to enhance their adventures. Many RV owners enjoy exploring rugged terrains with mountain bikes, dirt bikes, enduro motorcycles, and all-terrain vehicles (ATVs). Water activities also play a significant role in their lifestyle, with purchases of kayaks, canoes, jet skis, and other watercraft for lakes, rivers, and coastal adventures. To complement their outdoor excursions, RV owners invest in durable camping gear such as cookware, portable lighting, and essential camp tools for convenience and reliability in nature. Additionally, tents, awnings, and camping furniture are crucial for maximizing comfort while camping in remote locations. Outdoor apparel designed for functionality is also popular among RV owners, including hiking boots, moisture-wicking base layers, rugged cargo pants, and outerwear suitable for all weather conditions. Fishing and hunting enthusiasts make up a significant portion of this group, regularly purchasing high-quality gear to support their pursuits in the wild.
Mechanical Tools
Both motorhome and trailer RV owners often come prepared with a comprehensive set of tools for routine maintenance and unexpected repairs. Many RVers are self-reliant when it comes to vehicle upkeep, carrying emergency tool kits that include essential items such as tire inflators, battery chargers, and diagnostic sensors to keep their RVs in good working condition. In addition to basic mechanical tools like wrenches, socket sets, and screwdrivers, RV owners typically stock up on specialized equipment for emergencies, such as fire extinguishers, first aid kits, and flare guns. These tools are vital for ensuring their safety and the continued performance of their RVs, whether they’re tackling minor repairs or handling more critical situations on the road.
Small Kitchen Appliances
RV owners often face the challenge of limited space in their vehicles, making it essential for them to maximize the use of every inch without sacrificing comfort or functionality. For those who live full-time in their RVs, compact, multi-purpose kitchen appliances are a game-changer. Items like Instant Pots, air fryers, and microwaves allow them to enjoy home-cooked meals while saving valuable space that would otherwise be occupied by larger appliances. On the other hand, RV owners who use their vehicles primarily for recreation enjoy bringing along specialized appliances that enhance their outdoor experiences, such as portable ice makers, margarita machines, and ice cream makers, ensuring that they can indulge in their favorite treats while enjoying their adventures. These small, space-saving appliances are vital for creating a comfortable, enjoyable RV lifestyle, whether on the road for extended periods or during occasional weekend getaways.
Specialty RV Accessories
RV owners frequently purchase a variety of accessories to enhance their camping and traveling experience. These include practical items like surge protectors, sewage hoses, water pressure regulators, and leveling blocks to ensure their RV functions smoothly. Additionally, many RV owners invest in specialized furniture such as telescoping tables, mounted gliders, and memory foam mattresses to optimize comfort and space. For Class B RV owners, the focus is often on space-saving, with investments in modular furniture, compact appliances, and advanced electrical devices like inverters and solar panel systems to maintain efficient power usage and a self-sufficient lifestyle. These thoughtful upgrades not only improve the functionality of the RV but also provide an elevated experience on the road.
Storage
RV owners who don’t live in their vehicles year-round often require reliable storage options. Self-storage facilities, offering both indoor and outdoor spaces, can tap into this market by providing secure, accessible places for RVs during off-season periods. To further cater to these owners, offering additional services such as high-quality storage covers, wheel chocks, and jacks can protect the RVs from environmental damage while in storage. Enhanced security systems, including surveillance cameras, gated access, and alarm systems, are also crucial features that provide peace of mind to RV owners, ensuring their vehicles remain safe and well-protected when not in use. These added conveniences can make storage facilities an attractive option for RV owners looking to store their investment securely.
Towable And Drivable RVs
RVs are generally categorized into two primary types: drivable RVs and towable RVs. Drivable RVs, also known as motorhomes, are complete vehicles that can be driven from location to location, offering convenience and mobility. These motorhomes come in various sizes and configurations, providing a wide range of amenities and features for travelers. Towable RVs, on the other hand, require a separate vehicle to tow them to their destination. While towable RVs are typically more affordable than motorhomes, they can offer comparable levels of comfort and style. Prices for both types of RVs vary significantly depending on their features, with some models offering luxurious, high-end amenities like full kitchens, bathrooms, and advanced entertainment systems, while others are designed for more basic needs, providing simple comforts for those looking for a more budget-friendly option.
The Different Types Of RVs
TThere are numerous types of RVs across two main categories, each designed to meet specific needs and preferences. These vehicles offer a wide array of features and functionalities, catering to diverse lifestyles. Some RVs are built for full-time living, with spacious interiors, home-like amenities, and advanced systems for comfort and convenience. Others are more compact and rugged, designed with camping in mind, offering portability and durability for outdoor adventures. Whether you’re seeking a luxurious home on wheels for extended stays or a nimble vehicle for weekend getaways, there’s an RV suited to every need and adventure type.
Class A
Class A RVs are the largest and most luxurious motorhomes on the market, often comparable in size to a large city bus. They come in two main varieties: gasoline-powered and diesel-powered, with the latter being commonly referred to as “diesel pushers.” These vehicles are designed to provide an exceptional living experience on the road, featuring residential-style amenities such as full-sized refrigerators, washing machines, and spacious master bathrooms with showers and bathtubs. Many Class A RVs include slide-outs, which expand the living space when parked, offering even more comfort. These motorhomes are equipped with ample storage, allowing travelers to bring along all their personal belongings. While they offer an ideal solution for full-time living, thanks to their size and high-end features, they can be costly to operate due to fuel consumption and the need for frequent maintenance. Their luxurious offerings make them a favorite among those who value both mobility and comfort.
Class B
Class B RVs, commonly referred to as camper vans, have become particularly popular among Millennials and Gen Z due to their compact size, versatility, and ease of use. Built on a van or truck chassis, these RVs are equipped with either gas or diesel engines and typically range from 18 to 25 feet in length. Their smaller size makes them easier to drive and park, especially in urban areas, while also offering relatively low fuel costs compared to larger RVs. Designed for both adventure and urban living, camper vans are highly favored for their discretion, allowing users to travel in remote locations or blend into city environments seamlessly. While compact, these RVs are ingeniously designed to maximize space, featuring small but fully functional kitchens, bathrooms, and living areas. Though primarily used for camping, many people opt to live in Class B RVs full-time, appreciating the mobility, efficiency, and comfort they provide.
Class C
Class C motorhomes are a popular choice for those seeking a more compact and affordable option compared to Class A RVs. They are distinguished by their cabover design, where the bed or extra storage space is situated above the driver’s cabin. Like Class A motorhomes, Class C RVs are equipped with essential amenities such as kitchens, bathrooms, and spacious living areas, with some featuring slide-outs to increase space when parked. These motorhomes are favored by families due to their ability to comfortably accommodate multiple people, while still being smaller and more maneuverable than Class A models. This makes them ideal for full-time living, especially for those seeking more travel affordability. The compact size also allows Class C motorhomes to fit in a wider variety of campsites and offer easier navigation on the road. With their versatility, affordability, and family-friendly design, Class C motorhomes are a top choice for those seeking a balance between comfort, convenience, and adventure.
Pop-Up Trailers
Pop-up trailers, also known as tent trailers or folding campers, were specifically designed for outdoor enthusiasts who enjoy camping but want the comfort and protection of a shelter. These compact, lightweight trailers fold down for easy towing and can be set up quickly at the campsite. Once unfolded, they expand to reveal canvas sides, often with added extensions, offering a spacious and comfortable sleeping area. While still providing the outdoor experience of sleeping under the stars, pop-up campers offer the convenience of a raised platform, keeping you off the ground. Popular with families and budget-conscious adventurers, they provide a great balance between affordability and comfort. With their easy setup and portability, pop-up campers are an excellent option for those who want a simple yet upgraded camping experience.
Teardrop Trailers
Teardrop trailers share many similarities with pop-up campers, as both are designed for easy towing and provide a more comfortable camping experience compared to tent camping. Teardrop trailers are named for their distinctive, streamlined teardrop shape, which makes them highly aerodynamic and easy to transport. While these trailers are compact, they maximize space efficiently. Most teardrop campers include essential amenities like a kitchenette, sleeping areas, and in some cases, a small bathroom. Their lightweight design allows them to be towed by a wide range of vehicles, including small cars, making them an excellent choice for campers seeking mobility and simplicity without sacrificing comfort.
Travel Trailers
Travel trailers are among the most popular types of towable RVs, favored for their versatility and comfort. Typically towed by a vehicle with a hitch, they can be parked at campgrounds or used for extended stays in nature, offering a home-like experience on the road. These RVs are particularly popular with families, outdoor enthusiasts, and full-time travelers who appreciate their convenience and affordability. Equipped with essential amenities like fully functional kitchens, bathrooms, and modern appliances, travel trailers provide comfort without compromising mobility. Though affordable, they do require a vehicle with sufficient towing capacity, making them a great option for those with the right equipment seeking a flexible and cost-effective way to travel and live.
Toy Haulers
Toy haulers are specifically built for adventure seekers who enjoy outdoor activities like dirt biking, off-roading, and water sports. These RVs feature spacious garages that can accommodate various outdoor toys such as dirt bikes, 4×4 vehicles, jet skis, and more. Available in both travel trailer and fifth-wheel configurations, toy haulers provide versatility and functionality. Some motorhomes are also designed with dedicated spaces to haul toys while offering the same comforts. In addition to the garage, toy haulers boast well-appointed living quarters, including sleeping areas, kitchens, and bathrooms, making them perfect for extended trips. Many models also come equipped with a built-in sliding deck for relaxing and enjoying the natural surroundings. Whether you’re a hunter, rider, or outdoor enthusiast, a toy hauler serves as the ultimate mobile base camp for your next adventure, combining convenience with rugged outdoor utility.
Fifth-Wheel Trailers
Fifth-wheel trailers are the largest category of towable RVs, known for their exceptional size and luxurious features. Designed to be towed by a heavy-duty pickup truck, they offer a high level of comfort and convenience, making them ideal for full-time living. Inside, these trailers provide spacious layouts with room for multiple slide-outs, expanding the living area when parked. Many models are equipped with modern amenities, including full kitchens, high-end appliances, entertainment systems, and off-grid capabilities, such as solar power setups and water filtration systems. With versatile floor plans, ample storage space, and a range of customizable options, fifth-wheel trailers cater to RV enthusiasts looking for a home-like experience on the road.
Truck Campers
Truck campers are specialized RVs designed to be mounted in the bed of a pickup truck, converting it into a versatile mobile living space. These campers offer the flexibility of easy driving, similar to a Class B RV, while providing the affordability and compactness of a travel trailer. Unlike larger RVs, truck campers provide a more streamlined, nimble experience on the road, making them ideal for off-road adventures and tight driving conditions. Many truck campers feature a cabover design, with the sleeping area positioned above the truck’s cab, similar to the layout found in Class C motorhomes. They typically include amenities like a kitchenette, bathroom, and dining area, allowing for a comfortable, self-sufficient travel experience. Truck campers are especially popular among those who enjoy outdoor activities, such as camping, hiking, and off-roading, as they provide the freedom to explore remote locations while still offering home-like comforts.
We Can Help You Tap Into This Growing Market
Founded in Las Vegas by a Service-Disabled Veteran, Sprint Data Solutions Worldwide Marketing provides unparalleled access to one of the largest and most accurate consumer databases in the industry. Our comprehensive specialty lists cater to a variety of market segments, including niches like RV ownership, ensuring you can connect with the exact customers you need. Each list is packed with valuable demographic, psychographic, and lifestyle insights, allowing you to understand your target audience on a deeper level and craft highly personalized campaigns.
At Sprint Data Solutions Worldwide Marketing, we are committed to maintaining the highest standards of data quality. Our strict collection protocols and thorough vetting processes ensure that all the information is up-to-date, accurate, and relevant. We leverage advanced certification systems such as the National Change of Address (NCOA) and the Certified Address Accuracy System (CAAS) to validate our data, giving you confidence in the quality of every contact. Additionally, we conduct multiple in-house screenings to guarantee the precision of our lists, helping you to consistently target the right audience. This rigorous attention to detail maximizes the effectiveness of your marketing efforts and drives higher return on investment (ROI).
Target The Right RV Owner For Your Campaign
With a high-quality list from Sprint Data Solutions Worldwide Marketing, you gain the ability to precisely target your audience with tailored messaging that speaks directly to their needs and interests. Our robust and detailed data sets enable you to address specific pain points, ensuring your marketing efforts resonate with the right individuals. Whether you’re conducting email campaigns, direct mail outreach, or other customer engagement strategies, our lists provide you with the ideal foundation for success. When you partner with us, our team will not only guide you through the data selection process but also offer valuable insights on how to optimize your marketing strategy for maximum return on investment.
Reach out to us today to get started. Our knowledgeable team at Sprint Data Solutions Worldwide Marketing is ready to assist with any questions and help you choose the perfect list to achieve your marketing objectives.
